Case study: Reaching a 100% increase in sales with the right Google Ads structure

How did we manage to improve our client's sales for 100% and what Google Ads strategy did we use to address their target audience on foreign markets? Read about it in our case study!
Read the article

Magento 2 custom cache type for improving the page load time

When developing custom functionalities for our clients, we try to utilize Magento features as much as possible. When working on our Magento2 shop for Iglusport, we were searching for the most efficient way of utilizing Magento cache. What did we come up with?
Read the article

TikTok: The app everyone is talking about

For a while now, Instagram, Facebook, Snapchat and YouTube have been among the most popular social networking apps. Now, we have a new player in town; the TikTok app. What can this platform offer us and what advertising options does it present? Find out in the article!
Read the article

Best practices of image compression

One of the greatest challenges of optimizing a website's performance is by properly optimizing or, in other words, compressing the images. Find out how we tackled this problem while working on our projects Organic+, Iglu Šport and Intersport.
Read the article

Redesigning Optiweb’s logo

Redesigning the company's logo is no piece of cake - especially if it's the company you work in and are therefore personally involved. Find out more about what the redesign process looked like and why we decided to give our logo a fresh look in the first place.
Read the article

2018 recap: baby boom and a change of processes

This year, everything went according to plan – just the way we’ve planned at the beginning of the year. We’ve achieved all our goals and made no mistakes along the way. ... You almost bought that, huh? :D In my article, you can read more about what happened in 2018, what were our highlights and what are our goals for 2019.
Read the article

8 tools for finding long-tail keywords

Are you falling behind your competiton but don't know how to optimize your website with the right keywords that will bring quality traffic to your site? Then take a look at our article and find the answers!
Read the article

Which Black Friday promotion is right for your business?

The goal of Black Friday campaigns is to increase online and physical sales to the point where retailers still make a profit while offering incredible discounts and offers. Which campaigns had the best results for our clients? Find the 3 most successful ones in our latest blog post.
Read the article

7 UX features for a better product page

During the process of designing your web shop, it’s always important which pieces of information you decide to include and where you decide to put them. In our article, find out which are the 7 graphic design tips that will make your product page even more sales-oriented and user friendly.
Read the article

First impressions from our Let’s Boost internship

At Optiweb, we don’t like doing things the usual way, so we came up with a special internship for young prospective students. What did Katja and Tjaša, our first generation of Let's Boost interns, had to say about their experience here? Read all about it in our interview.
Read the article
1 2 3 6