10 tips for increasing organic reach with the new Facebook algorithm

For the last couple of months, everyone's been talking about the change in Facebook's algorithm, which especially influences business pages. Wondering what you could do to improve the reach of your posts? In our article, we've prepared an infographic with useful advice on how to beat this new Facebook algorithm.
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Do you hire an agency, your own team or a “superstar”?

In our line of work, we often come across clients who are faced with the dilemma whether it is better to hire an agency or employ someone who will be in charge of marketing, increasing income, the entire digital advertising and the company’s online presentation. Find out in our blog post.
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Magento 2 cron issues

One of the more interesting issues we encountered with Magento 2 production environment is the cron_schedule table growth when one of our production environments was getting slow. There was constant CPU load on the server, mostly used by Mysql queries. Read more about our solution in our article.
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Employee probation period

For us at Optiweb, the employee probation period is mostly a great tool for giving the new employees constant feedback: what are their strengths and where we see place for improvement. Find out more about it and its advantages.
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Magento 2 – Mailerlite integration

After searching the web for a Magento 2 - Mailerlite integration I was unable to find one so I decided to build one myself.
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Optiweb’s first international internship a.k.a. Welcome, Vilius!

How does it feel to be a foreigner in Optiweb? Turns out, not that foreign! Vilius, who stayed with us for a few months as a part of his (and our) first international internship, explained it all very thoroughly in this blog post.
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One-day experience: a tool for exchanging knowledge

New acquaintances bring new knowledge and solutions. This is why we've started with a "One-day experience": inviting an expert from our field to be a mentor for one day, which always benefits both sides.
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Noticing a decrease in reach on Instagram? You might be a victim of shadow ban!

Are you noticing a decrease in Instagram reach? Shadow ban is a measure used by Instagram to punish all users who in any way violate their terms and agreement. Read more about how to avoid this measure.
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Case study: An increase in organic Facebook reach by 470 %

Would you like to find out how we improved one of our client's Facebook organic reach by 470% with the use of a clearly defined advertising strategy? Convince yourselves that organic reach isn't dead yet!
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Case study: With Facebook remarketing to a 9000% return on investment

How did we manage to invest our client's 3-digit amount and get back 89 times more in profit? With Facebook remarketing!
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