Amazon: A recipe for success

Today, Amazon is known as one of the biggest retail providers online. How did it succeed in taking over the market and how does it manage to keep surprising the internet spheres on a daily basis? And, even more importantly, how can we benefit from it? Find out in the article!
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Improve your page speed with lazy loading

A large and complex online shop = a longer load time = annoyed and unhappy users. How can we optimize the page load time? A commonly used solution is lazy loading, which we have also tested on some of our projects. Read more about it!
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Budgets and timelines of Magento projects

After defining the development stages of Magento projects, we decided to also outline a quick estimation of the budgets and timelines for our 3 plans for Magento projects. Which one is the right one for your business? Find out in our article.
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Magento development workflow

Two of the most common questions we get at the initial meetings before the start of our Magento projects are “How long will it take to finish the project?” and “How much will it cost?”. Are you curious as well? Find out in our article!
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Case study: Reaching a 100% increase in sales with the right Google Ads structure

How did we manage to improve our client's sales for 100% and what Google Ads strategy did we use to address their target audience on foreign markets? Read about it in our case study!
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Magento 2 custom cache type for improving the page load time

When developing custom functionalities for our clients, we try to utilize Magento features as much as possible. When working on our Magento2 shop for Iglusport, we were searching for the most efficient way of utilizing Magento cache. What did we come up with?
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TikTok: The app everyone is talking about

For a while now, Instagram, Facebook, Snapchat and YouTube have been among the most popular social networking apps. Now, we have a new player in town; the TikTok app. What can this platform offer us and what advertising options does it present? Find out in the article!
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Best practices of image compression

One of the greatest challenges of optimizing a website's performance is by properly optimizing or, in other words, compressing the images. Find out how we tackled this problem while working on our projects Organic+, Iglu Šport and Intersport.
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Redesigning Optiweb’s logo

Redesigning the company's logo is no piece of cake - especially if it's the company you work in and are therefore personally involved. Find out more about what the redesign process looked like and why we decided to give our logo a fresh look in the first place.
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2018 recap: baby boom and a change of processes

This year, everything went according to plan – just the way we’ve planned at the beginning of the year. We’ve achieved all our goals and made no mistakes along the way. ... You almost bought that, huh? :D In my article, you can read more about what happened in 2018, what were our highlights and what are our goals for 2019.
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