Why is it so vital to never plan a website redesign without first thinking about our business goals and the way we will measure our online success? Why doesn't basic analytics data hit the mark and how to jump on the metrics and conversions bandwagon before it's too late? In this article, Helena and Bojana show us how Benjamin Franklin's famous saying "If you fail to plan, you are planning to fail" is relevant in the world of digital marketing, making sure you always prepare well for your online endeavours. :)

Is Black Friday still the greatest shopping holiday around or has the pandemic taken away its imporance in the ecommerce world? Is it still worth investing in a strong BM strategy to boost the overall autumn sales? Let's delve into some analytics data from the last 18 months and take a look at whether Black Friday has a future in the post-pandemic world. We'll also show you how we prepare for the autumn peak and make sure our clients win big in this shopping fever!

Core Web Vitals are probably among the hottest SEO topics right now. They are part of the newest Google algorithm update that will prioritise page experience and thus pages that load quickly and offer a polished UI. What exactly does this mean for the current SERP rankings? What criteria do sites have to meet to have higher chances of ranking? And what exactly are Core Web Vitals? Read the article and find out!

An established brand of mineral water, a skilled SEO team and an ambitious goal to help one of the best Slovene products penetrate online markets through SEO and content marketing. Sounds exciting? Read all about how we turned Donat, a natural mineral water with scientifically proven health benefits, into a SERP superstar!

After months of researching, comparing various solutions and making the first steps with our final pick, we've finally got great news to share with you: we can now offer our clients another exciting eCommerce platform! Shopware is a great choice for online sellers who want a reliable, powerful, scalable and, above all, cost-efficient web shop. Find out what makes it so great!

There’s no universal recipe for a successful internship program. At Optiweb, we’ve put it together on our own and six Let’s boost internships later, we dare to say it’s more refined than ever before. Take a look on how we take care of our interns so that they feel at home with us – and stay with us in 9 out of 10 cases.

While the corona crisis clearly stole the show in 2020, there was still a lot of interest in exciting and insightful online content on other topics! How do we know that? Because we also created it ourselves! From the hottest digital tips and tricks to glimpses of our day-to-day work (as well as fun after-work moments ;P ), we shared quite a few articles with you last year and we've now taken one last look back to tally the most popular ones.

From COVID-19 and cyberattacks to successfully reaching the finish line and even being joined by some amazing new people along the way - 2020 was such a roller-coaster! In this article, Miha looks back on this extraordinary year and highlights its greatest milestones.

A personalised Google Data Studio report is a great tool for everyone who wants a clear and simple overview of their online activities. In this article, you can find out how our team goes about configuring such reports.

Accessing analytics data is not that difficult, but zeroing in on the key data and properly interpreting them is a different story. Meet Google Data Studio, the tool that enables you to do just that and helps you save time in the process! In this article, you will learn how a personalised Google Data Studio report can help you take your online business to the next level.