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This time, we reveal how you can improve user experience and consequently increase your sales by using an open-source PIM system. Check 5 key advantages of implementing PIM systems in your business.

In today’s digitally-driven landscape, ensuring seamless communication between various systems is vital. Whether you’re running an online store, managing inventory, or handling customer relations, the synchronization of data across platforms can greatly i

The system PIM (Product Information Management) offers an efficient collection, enrichment, management and distribution of a large number of product data. It collects its information from different sources (ERP, Excel sheets, directly from suppliers) and

In today’s digitally-driven landscape, ensuring seamless communication between various systems is vital. Whether you’re running an online store, managing inventory, or handling customer relations, the synchronization of data across platforms can greatly i

Do you also get chills when you hear the phrase “annual review”?

As if it wasn’t enough that in April we celebrated Optiweb’s 10th anniversary, we also moved into new offices at the same time. So, the decision to invite you for a visit, some socializing, and a proper celebration wasn’t difficult at all.

The decision to separate the marketing department is based on my vision for Optiweb and my view of the market and the digital industry as a whole. My strategy is focused on where I currently see the most potential for growth – in development. At the same

Cookies, these small bits of data, have gone from being a convenience to a controversy in recent years, mostly because of privacy concerns. If you’re wondering why we don’t just stop using them, the answer is simple: they play a crucial role in the funct

I believe that in Google advertising, impressions are like compliments from your mother about your professional achievements: they’re certainly nice to hear, but they don’t carry the same weight as praise from your boss.

Apache Kafka is an open-source, distributed event streaming platform used by thousands of companies for high-performance data pipelines, streaming analytics, data integration and mission-critical applications.

Digital transformation is the key to staying competitive in the fast-growing world of online sales. The biggest challenges companies face are often related to resistance to change, high costs and a lack of relevant skills.

The main objective of the project was to optimize workflows and remove bottlenecks in data enrichment processes.