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BIGBANG=Orchestrate.Digitalize.Transform

With the project BIGBANG=Orchestrate.Digitalize.Transform, Big Bang and its consortium partners are following the key trends of the digital society and economy. Most importantly, we are taking the next step in delivering a superior customer experience, which, through the convergence of digital technologies, will be fully personalized and seamless, regardless of whether the customer switches between virtual and physical channels during their purchasing journey. This will position Big Bang as the leading retailer in the market.
The investment is part of the Slovenian plan financed by the European Union – NextGenerationEU.

Implementation of Digital Transformation
DURATION: 04/2022 – 03/2024

TOTAL BUDGET: €3,963,440.00
EU FUNDING: €1,894,979.99

We will carry out the digital transformation through several projects, divided into three thematic areas.

UAU Choice
Expanding the offer with new business models and services.

  • Online marketplace
  • Digital services
  • Service platform
  • 3D printing service

UAU Purchase
Erasing the boundary between physical and digital.

  • Sales assistant
  • Customer app (WOW Club)

UAU Execution
Enhanced user experience.

  • Personalized experience (segmentation and personalization)
  • Optimized logistics
  • Unified communication platform
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