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Tjaša Tršar
Marketing Manager @ MASS
We decided to modernize our relatively outdated gift card system in August 2022. Originally, our intention was to implement a new system in our physical stores, but the project’s first draft made it clear that we won’t be able to do it without online support. This prompted us to focus on developing a system for purchasing and using gift cards online.
Optiweb helped us set up a modern and flexible online gift card system interlinked with our physical store system in just a few months (we launched the new system early in December 2022). The integration required a deep understanding of user experience and extensive knowledge of background systems (Navision, Magento, SmartGifty). The fruit of our collaboration, which entailed a lot of programming and development, is a completely automated gift card system in both online and physical stores.
Carrying out the gift card project has made us one of the few Slovenian retailers who offer a range of gift card options to their customers, granting them a variety of payment and activation methods, as well as different delivery options for both regular and digital gift cards.
We could not have done it without the help of Optiweb’s flexible, understanding and ‘user-oriented’ team.
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