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SIP

Custom Pimcore Implementation

To properly mark the big anniversary (70th birthday), SIP has decided to upgrade its internal processes with a solution that would make the jobs of its employees a lot easier.

Data orchestration

MDM / PIM / DAM

Project “Quick summary”

SIP, d.d. is an established name in the world of agricultural machinery. Its innovative and robust machines are sold on more than 55 markets while the company itself will celebrate its 70th birthday this year.

Industries

Manufacturing

Discovery

Analysis

UX/UI

Development

...are services we deployed

Project Background

Data fragmentation: Managing data across multiple backend systems led to inconsistencies and increased the risk of errors.
Non‑standardized process: Extensive manual effort in enriching data caused delays and mistakes.
High workload: Limited content‑maintenance capabilities reduced the team’s efficiency.
Risk of data loss: Errors and data loss when editing large files negatively impacted the user experience.

Project Objectives

Automatic data capture (synchronization between ERP and PIM).
Acquire a tool for fast, high‑quality data enrichment, enabling management of key data and information in a centralized system.
Automatic generation of standard documents (product catalog, accessories catalog, price list, sales‑program leaflet, trade‑fair boards with product information, user manuals, etc.).
Data availability for various departments, digital channels, and marketing tools (sip.si, SIPartner portal, price list, product catalog, accessories catalog, machine user manuals, etc.).
Standardization and optimization of the processes for managing and governing product information.

Results

reduction in price list preparation time

click for everything - complete automation of export to a “print‑ready” format

languages supported for globally consistent information

As a Marketing Director at SIP d.d., I'm very pleased with the project titled Implementation of the Pimcore Solution for SIP, carried out by Optiweb. The collaboration with their team was extremely positive and professional. Optiweb met all our expectations and requirements for the Pimcore solution that is critical to our business.

We were impressed by their thorough understanding of our company, our processes and products, along with their flexibility and speed of implementation. The solution they developed meets our expectations and allows our team to be extremely efficient in managing all data in multiple languages and implementing it across multiple channels (price lists, catalogues, etc.).

Mihael MiheljakMarketing Director @ SIP

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Project baseline

The main goal of the project was the development of a solution that enables SIP to simply and efficiently generate or export price lists.

• Before this project, the client’s product and pricing data was decentralised.

• Issues with conflicting information were common as the data was stored in different locations (on a cloud, on employees’ computers etc.).

• The data could only be exported manually.

Methodology

Once more, we were led by the agile philosophy. We took the iterative approach and made sure that the client was involved in the process from the very start. This enabled them to track our progress, provide feedback and make quick decisions regarding project changes. What is more, SIP employees had the opportunity to get familiar with PIM (Product Information Management) use when the project was still in the development phase.

As part of the research phase of the project, we made a prototype that indicated the client’s data model. This prototype was based on real data, showing all the relations and the tree structure of the data. The prototype was iterated until the end of the project, which ensured the high added value of the solution.

Project results

With the implementation of a customised Pimcore solution, we achieved the following improvements:

• The data for the price list generation is now properly structured, stored in a central location and available to all team members.

• Product identifiers were transferred from the client’s ERP to PIM and were enriched with relevant descriptions, information, images and icons.

• All product data is up-to-date (product descriptions, technical specs, standard and optional equipment, current prices …).

• Exporting the price list is a piece of cake as one click is enough to create a digital or printed version – depending on the customer’s preferences.

PIM as the basis for custom solutions

Due to the complexity of the project, the implementation of PIM alone wasn’t sufficient. Therefore, we added the following custom solutions:

synchronisation with the client’s ERP and
the functionality that enables the client to independently tailor the design of price list parts.

Having thoroughly explored the available solutions for the appropriate generation of all design styles, tables and photos in PDF format, we’ve also decided on the implementation and configuration of PDF Reactor, a tool that ensures the client’s price lists are properly generated in PDF.

Project challenge – maintaining the price list design

We have ensured that the required design of the price list is generated automatically with Pimcore. This approach offers significant time savings compared to the previous manual exports, without any major changes within the graphic design of the price list. Yet another client’s specific requirement: checked.

The price list was just the starting point for more procedural changes

Optimising the price lists started a wave of other optimisations and procedural changes at SIP. Some processes have already been upgraded while new ones are being developed. What they all have in common is that they rely on PIM. The client has recognised the added value of this tool and now sees it as an effective means of saving time as well as generating new content or data.

This has enabled us to also create a catalogue of accessories, a billboard for a fair, and a flyer. Additionally, we are just finishing even more exciting projects.