E-Commerce
Make sure your customers are optimally guided from their first contact with you to their final purchase. We help you with strategic decisions and the creation of your online store, ensuring easy management and optimization to boost your sales.

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E-Commerce
A new chapter in your online sales story
Give your customers a better user experience and use our experience to take your online sales to the next level. Together, we ensure better results and are ready for the challenges and opportunities of the future.
Get to know our way of working
We are more interested in the end result than the choice of platform
We master established approaches...
Whichever platform you choose (Magento, WooCommerce, Shopware, Shopify or other), we will make sure your online store is built to your requirements and connected to your back-end systems. Speed, security and seamless performance are guaranteed.



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However, some challenges call for different solutions
For unique challenges that go beyond standard platforms, we develop custom-tailored solutions. Our expert team analyses your needs and designs the optimal solution to increase the efficiency and growth of your eCommerce business.
Integrated E-Commerce Solutions
Take your eCommerce ecosystem to a higher level with our advanced solutions
In today's eCommerce environment, it's all about the details. Our solutions are based on data-driven strategies, seamless integration and advanced technologies that work together to create an ecosystem where every part works in harmony.


PIM platform implementation
Due to expansion into foreign markets (Croatia, Serbia, Bosnia, and Montenegro), the client needed a partner to set up a new online store, while also aiming to maximize data management efficiency and unify their extensive database.
Webshop architecture backed by quantitative metrics
Numbers don't lie, so they are our key guide when setting up your webshop. Based on research, over 150,000 hours of analysis and proven methods, we deliver better navigation, faster loading times and higher conversion rates. This ensures a better user experience and satisfied customers who are happy to return to your site.
Everything you need to digitalise your B2B business in one place
Is it time to finally digitalise your business processes? Harness the potential of advanced digital business solutions in the B2B area and keep your partners happy with fast and efficient solutions. We will help you set up a B2B platform for easy order management, partner-specific price lists, customised purchasing terms and more.
What is the key to successful online sales? Organised data.
If you operate across multiple sales channels, languages or marketplaces, or if you maintain data on a huge number of product combinations, the quality of that data is crucial.
By combining an e-commerce platform and a PIM system, you ensure that all product data is brought under one roof and ready for use on multilingual websites, apps, retail stores, sales materials, configurators and more.
Let's start a project together!

It’s a pleasure to work with an experienced team that can tailor its expertise to the specifics of the client’s business—in our case, wine and spirits.
Lucija Koželj
Marketing Manager @ Vina Koželj
Ensure seamless integration of your online shop with other systems
Incomplete integration of e-commerce systems with existing IT infrastructure is often the reason for sub-optimised processes. Trust us to connect your online shop with ERP (MS Dynamics, Vasco, Metakocka, Čebelca...), CRM and other key systems.
Harness the power of AI for even better results
Artificial intelligence can help you optimise many aspects of your online sales. By integrating advanced AI solutions such as personalised shopping experiences and predictive search, you can improve the user experience and therefore the satisfaction and loyalty of your customers.
Our latest success stories
It’s a pleasure to work with an experienced team that can tailor its expertise to the specifics of the client’s business—in our case, wine and spirits.

Lucija Koželj
Marketing Manager @ Vina Koželj
Optiweb helped us to establish, in just a few months (we launched the new system at the beginning of December 2022), a modern and flexible online gift‐card solution that was simultaneously integrated with use in physical stores.

Tjaša Tršar
Marketing Manager @ MASS
50% less time spent for data management. Due to the automated processes for data management inside the PIM platform, the company saves approximately half of its time, which can now be invested in other, more important processes.

Intersport
Why choose Optiweb?
Why you should develop an e-commerce solution with Optiweb?
Optiweb is your reliable partner for e-commerce solutions that will ensure the growth and success of your business. With 15+ years of experience and more than 15 senior e-commerce developers, we offer superior services tailored to your specific needs. Our platforms process more than 10 million transactions daily, which is a testament to their reliability and performance. We emphasise long-term partnerships where our success is based on your growth.
Long-term partnerships
Our projects are more than just that; they are long-term collaborations, as evidenced by an average client engagement period of 5.5 years.
10+ years of E-Commerce experience
Optiweb creates tailored solutions focused on growth, optimised performance, improved conversion and a superior user experience.
15+ senior E-Commerce developers
Our technically formidable team of more than 15 senior developers masters complex architectures, complex integrations and powerful e-commerce platforms.
2,500+ daily transactions through our platforms
Using proven technologies and robust architectures, we deliver secure, efficient and extensively scalable solutions that work in the real world — every day.
Our process
How does collaboration work?
With experience and a carefully guided process, we develop your e-commerce ecosystem in a structured, efficient way that is aligned with your business goals.