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Need Measure Summit 2022 notes? We’re happy to share
At Optiweb, attending conferences and trainings is standard practice. But rarely does an event come along that the entire marketing team wants to take part in. Measure Summit 2022 was one such event and all marketing departments - SEO, advertising and copy - attended the talks.Read the article
Increased Foot Traffic in Stores with Local SEO
Ranking first on Google is no longer enough, when there are so many different types of organic results that take up so much space. Draw the attention of potential customers by optimising your local pages and GMB profile for local search. With local SEO, your results will appear more frequently, they will take up half of the user’s screen and they will increase visits to your website and drive more foot traffic to your physical stores. Read on to find out how you can optimise for local search and how local SEO helps you in building your brand and company reputation.Read the article
Case Study: A Comprehensive Strategy Opens Doors to a First-Class Digital Experience
Creating a website is one thing, but creating a new online experience, integrating it in the existing digital environment and coming up with a marketing approach that boosts a client's sales and branding ... that is really something else. And guess what: it's also at the very heart of everything we do. We strive to become a lot more than a mere outsourced online specialist, acting as a trusted digital partner for our clients, empowering their web presence and playing a vital role in their growth. Read how we combine our many talents when working with one of our key clients.Read the article
How Can Advertisers Survive 2022?
Life can be tough for digital advertisers: things change so fast that it’s almost impossible to keep track of all the new trends, the pandemic is still shaping the online landscape and the competition is growing. How do you even survive another year as an advertiser? Worry not as Anida, our advertising team manager, has all the right answers to help you create stellar strategies and have the most successful 2022. Read all about the most important existing and upcoming trends and be prepared for the challenges ahead.Read the article
Black Friday in a New Era of Online Shopping – What to Expect?
Is Black Friday still the greatest shopping holiday around or has the pandemic taken away its imporance in the ecommerce world? Is it still worth investing in a strong BM strategy to boost the overall autumn sales? Let's delve into some analytics data from the last 18 months and take a look at whether Black Friday has a future in the post-pandemic world. We'll also show you how we prepare for the autumn peak and make sure our clients win big in this shopping fever!Read the article
Everything You Need to Know about Core Web Vitals
Core Web Vitals are probably among the hottest SEO topics right now. They are part of the newest Google algorithm update that will prioritise page experience and thus pages that load quickly and offer a polished UI. What exactly does this mean for the current SERP rankings? What criteria do sites have to meet to have higher chances of ranking? And what exactly are Core Web Vitals? Read the article and find out!Read the article
SEO Case Study: To the Top of Search Results with Donat
An established brand of mineral water, a skilled SEO team and an ambitious goal to help one of the best Slovene products penetrate online markets through SEO and content marketing. Sounds exciting? Read all about how we turned Donat, a natural mineral water with scientifically proven health benefits, into a SERP superstar!Read the article
How we Create a Personalised Google Data Studio Report in just 4 Steps
A personalised Google Data Studio report is a great tool for everyone who wants a clear and simple overview of their online activities. In this article, you can find out how our team goes about configuring such reports.Read the article
Google Data Studio: When Analytics Finally Makes Sense
Accessing analytics data is not that difficult, but zeroing in on the key data and properly interpreting them is a different story. Meet Google Data Studio, the tool that enables you to do just that and helps you save time in the process! In this article, you will learn how a personalised Google Data Studio report can help you take your online business to the next level.Read the article
Why SEO should be an integral part of smart website design?
Our SEO specialists know very well how important it is to integrate search engine optimisation in the website design process itself instead of optimising it later. In this article, you'll find out why this is so crucial and which problems might occur if you forget about SEO when developing a new site.Read the article