Let’s go deeper …
Phase 1 – First impression – Awareness
The first interaction can be through blog posts, e-books, reports, and infographics. Your target group are companies with a specific problem that only your services or product can solve. Keep in mind that these companies may or may not be aware of the problem, and it should be your mission to emphasize it.
Phase 2 – Comparison – Consideration
In this crucial phase, you are compared with your competitors. Here, the mission is to cast away all doubts about your products or services. The goal of this phase is to become the best option your potential clients can choose. You can enhance the connection with potential clients with webinars, research, video content, and so on.
Phase 3 – Conversation – Conversion
This is the decision-making phase. Live demos, additional research, and customer reviews can boost this process and help you win the client’s ultimate trust.
Phase 4 – Partnership – Loyalty and advocacy
Transparent communication and trust are crucial for a partnership to work. Loyalty and Advocacy can be built up through follow-up calls, special offers, bonus services, “how to” webinars, or informational videos (product demonstration, operation, etc.)