Which Black Friday promotion is right for your business?

The goal of Black Friday campaigns is to increase online and physical sales to the point where retailers still make a profit while offering incredible discounts and offers. Which campaigns had the best results for our clients? Find the 3 most successful ones in our latest blog post.
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7 UX features for a better product page

During the process of designing your web shop, it’s always important which pieces of information you decide to include and where you decide to put them. In our article, find out which are the 7 graphic design tips that will make your product page even more sales-oriented and user friendly.
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First impressions from our Let’s Boost internship

At Optiweb, we don’t like doing things the usual way, so we came up with a special internship for young prospective students. What did Katja and Tjaša, our first generation of Let's Boost interns, had to say about their experience here? Read all about it in our interview.
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5 milestones: my road to 40 employees

Our path towards success was anything but easy. All milestones that generated growth were based on establishing strong trust in my coworkers and on shifting responsibility – two terms, which seemed like science fiction when I first started out but which are now indispensable to me.
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7 rules for an effective Facebook communication

A good copy is the main part of almost every Facebook post and a strong tool for influencing your reader. How to achieve the desired effect and, at the same time, successfully communicate your vision? Easy - with only 7 simple rules.
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Coffee with the CEO – Part 2

Last year, I wrote an article on how I keep informal yearly meetings with my employees, called “Coffee with the CEO”. This year, I'm sharing the second part of the questionnaire, which is used on all meetings after the first one. Hope it serves you well!
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Internal linking: why should we use it and how

Internal links are a great way of improving the on-site optimization of your website, blog or eCommerce store all by yourself. The entire process is very simple and you can read more about it in our article.
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Best autoresponders

Before we can pack our bags for our well-deserved vacation, we are always left with a bunch of errands - one of them being our autoresponder. You can read more on how to write a humorous and unique autoresponder in our article.
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IGTV: Instagram TV – a new feature inside the platform

Instagram recently presented its newest invention: IGTV (Instagram TV), a new feature inside the platform intended for making and viewing longer videos (up to 60 minutes). What does this feature offer us and what can we expect in the future? Find out in our article.
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Magento2 – Performance tests, tips, improvements and hacks

Is the platform Magento2 causing you grey when it comes to page speed? In our latest article we gathered the most useful tips and hacks for this popular e-commerce platform and presented the troubles we encountered and how we managed to solve them.
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