First place on Google has long ago stopped being enough to achieve online “victory”. If you haven’t noticed – the majority of your screen in search is taken up by different types of organic results. But, how can your page appear among them (and attract the attention of potential customers)?
The solution is to optimise your website for local search. With local SEO, you can control where users see your results when they want to visit your store or contact you. And not only them. Local SEO attracts the attention of users, who don’t know you yet and are looking for your products or services in their vicinity.
And why is it so important that online users in your area can find you quickly and easily?
- Because Google’s fresh data shows that 46% of all searches have a local intent. This means that users search for products or services in their vicinity (e.g. “Flower shops in Slovenska Bistrica”)!
- Because 88% of all local searches on Google lead to a store visit.
- Because users that search locally are already very interested in a specific product or service and are more likely to buy.