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About us

Sara Matušin

Digital Marketing Specialist

My story

I hold a master of arts degree in landscape architecture, having entered the world of marketing purely by chance (if you believe in coincidences). I started out as a graphic designer, but I soon discovered that the strategic aspects of digital marketing are a lot more enticing. After a few years of work, curiosity and willingness to work on my own initiative brought me to Optiweb, where I now hone my skills and gather new experience.

“Whenever you find yourself on the side of the majority, it is time to reform (or pause and reflect)." - Mark Twain

Fun facts

#1I devote my spare time to photography, videography and poetry.
#2Animals, the elderly and groups that are often discriminated against hold a special place in my heart.

They asked me …

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How does your background in landscape architecture affect your digital marketing work?

If you want to redesign public spaces, you first need to thoroughly analyse them, keeping in mind all their users, and develop a good strategy. This mentality is also widespread in the field of digital marketing.

How do you recharge your batteries?

By travelling!

Which hobbies have you managed to include in your marketing job?

I can use a lot of my video production skills, which comes in handy when developing TikTok strategies as such content needs to stand out.

Tell us something everyone should know.

People often fail to realise that they are free to build the life they want and that they don’t need the approval of others to do so. If they courageously followed their dream, this world would be a much happier place.

Let’s start a project