Execution of Daily SEO Activities
Since the beginning of the project, we have been expanding Inotherm’s organic reach with a strategic combination of diligent technical optimisation, qualitative content marketing and active acquisition of strong backlinks.
We take care of the SEO technical hygiene with regular website reviews, which we perform with several tools simultaneously to guarantee accurate data. We simultaneously note the detected and potential issues and remove them in coordination with the development team and the client. This approach allows us to quickly implement changes and to monitor their effect.
Strong technical foundations are at the same time vital for an effective content optimisation. In Inotherm’s case, its heart lies in the blog, which in the past two years has developed into a thematically diverse and informative content hub that offers visitors numerous advice regarding the selection, purchase, mounting and upkeep of aluminium doors.
New topics for a greater organic reach
In the past year, we started expanding the selection of standard content with new topics in the construction field which allows us to position the Inotherm brand as a credible and qualitative source of information for all that wish to build or renovate their home and equip it with the best entrance door possible.
In developing and expanding the content strategy, we follow the current search trends, but also the client’s business needs and current activities. Our starting point was the compiled keyword list, which we defined in cooperation with Inotherm’s team at the start of the project, but we are also constantly adapting it if needed.
At the same time, we are carefully monitoring the website’s position in SERP for the most important keywords and are quick to act if there is a substantial drop. Based on the findings of the keyword position review, we also plan the design and optimisation of new landing pages so they best fit the needs and search queries of potential customers.
Alongside content optimisation, we also carefully monitor its localisation, whereby we adapt the keyword selection and the thematic direction of the text to the target audience on the client’s key markets. Hereby, we are especially mindful of the German market, where most of Inotherm’s entrance doors are fitted.
A very important part for content marketing is the support of the community department that regularly promotes new blog posts on the client’s social media and thus ensures greater brand recognition and its positioning as one of the authorities in the field of construction and renovation. We further strengthen the brand reputation with the help of PR articles we publish on other domains that have a strong domain authority and thus we ensure the strategic acquisition of incredibly valuable backlinks.
And the results?
Currently, we are noting a stable organic growth for all languages. Specifically, we noted a 10% growth in organic traffic. On the client’s strategic market, the growth is even more impressive, totaling at 12%. We are also proud of the fact that in the past year 10% more visitors decided to configure their entrance doors than in the year before.
The by far most important results were noted when reviewing keyword positions for strategically most valuable search terms. Inotherm’s Slovenian website thus managed to achieve the highest positions (between positions one and five) among search results for the Slovenian version of the following keywords: