In the past 18 months, our reality has changed a lot. We live on safe distances, covered by face masks and guess what: we are all online! This trend has brought many challenges (but also more work!) for advertisers. Suddenly every business out there wants a piece of the digital advertising cake. Not bad, if you ask me. Challenging, but not bad. 

Now we are a few weeks before the biggest ecommerce holiday, Black Friday. However, has it got lost in the pandemic and worldwide online buying fever? Have the times when all we could do was buying stuff online reduced this shopping holiday to yet another day to buy online? Can we still keep our sales high during autumn? We too asked ourselves these questions. Let’s dive in my short overview of the past 18 months and take a look at how we aim to tackle the autumn 2021 campaigns.