Written in blue
Noticing a decrease in reach on Instagram? You might be a victim of shadow ban!
Are you noticing a decrease in Instagram reach? Shadow ban is a measure used by Instagram to punish all users who in any way violate their terms and agreement. Read more about how to avoid this measure.
Read the articleCase study: An increase in organic Facebook reach by 470 %
Would you like to find out how we improved one of our client's Facebook organic reach by 470% with the use of a clearly defined advertising strategy? Convince yourselves that organic reach isn't dead yet!
Read the articleConfession of our mistakes and weaknesses
Even though we like to focus on the positive aspects of our company, we know very well that not everything is perfect. What are our greatest shortcomings and how can we get rid of them?
Read the articleCase study: With Facebook remarketing to a 9000% return on investment
How did we manage to invest our client's 3-digit amount and get back 89 times more in profit? With Facebook remarketing!
Read the articleManaging product data with Pimcore
Managing product data of an e-commerce store is easier if you use PIM tools. One of them is also Pimcore, which we presented in our article.
Read the articleAchieving a strong team spirit with Wazzup meetings
The success of the company greatly lies in the connectedness of the employees. One way we achieve a strong team spirit is with our Wazzup meetings.
Read the articleCoffee with the CEO as a better alternative to performance reviews
In Optiweb, we changed our performance reviews with the "Coffee with the CEO". There we create a relaxing and positive environment and, despite the serious topic, try to maintain good relationships with everybody.
Read the articleIncreasing organic reach and level of engagement on Facebook
Is the decrease in the reach of posts of your business page starting to worry you? In our blog post, we present a couple of ways that will help you increase organic reach and the level of engagement – for free.
Read the articleOur goals for the year 2017
Our year 2016 was incredible. For the year 2017 we have higher goals. We believe that we realize it.
Read the articleHow to design a style guide for websites
To make the work of designers and developers easier, it's wise to keep all the rules that determine the key elements of the website in one place - we're talking about the style guide for the visualisation of the website.
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