Joinery Markelj is the type of client who can’t seem to find time for their Facebook page due to their overbooked schedule and their line of work. We therefore needed a fair amount of time before we got to convince them to start creating their successful story on social media with us.
In the past, the company mostly got its inquiries organically (SEO optimization) and through paid advertising (AdWords). However, these two (albeit very strong) channels had one disadvantage: neither of them could built a strong community. Both channels took the potential customers to their website, where the main intention is selling their services. Joinery Markelj was therefore missing a human factor that would connect all online channels into a meaningful unity and create a sense of the company’s accessibility.
The number of followers on the Facebook page Markelj furniture was quite low at the beginning of our project: it reached up to 2400 followers. However, despite the low number, their followers were quite engaged from the very beginning and clearly showed an interest in the graphic material of successful projects. Markelj’s wooden artwork has overwhelmed us as well so we started helping them by managing their Facebook page. We wanted to spread the word of their projects into the great big world of social media and we wanted for the followers to take a peak in the backstage of the company’s events and to connect with them on a more personal level.
The main goal of the project: to build a strong Facebook community, each week eagerly expecting news about successful and interesting projects. Despite the fact that their clients are in different stages in the purchasing process and that some aren’t even thinking about a purchase, we knew that our visual material will be well remembered and that they will look for Joinery Markelj as soon as the need for their service appears.
