In order to protect our client’s data, we won’t mention actual amounts, but we will present the project and explain how we managed to invest a 3-digit amount and get back 89 times more with Facebook remarketing!
The campaign was carried out for one of our oldest and most valued customers EKWB, d.o.o. EKWB is an international company, based in Slovenia, dealing with the development and production of water cooling technologies for computers. Since their humble beginnings in 1999 they managed to become the leading company in their field worldwide. They offer a wide specter of water cooling products to enthusiastic computer assemblers or gamers; from water blocks and radiators to sets of assembled solutions.
The client’s problem and the proposed solution
Our client’s main problem was the length of the purchase process. Even though the website daily records several purchases and even though their amounts are far from modest, we noticed that a high amount of visitors views a product but doesn’t complete the purchase. We decided to try and convince these visitors using remarketing.
Seeing how the company EKWB has always invested in building a gaming community on Facebook, where it offers them useful content, this channel was more than an obvious choice. The company wished to highlight four main product categories: Kits, Radiators, AIO (Predator) and Fittings. EKWB also runs a blog where they post content connected with the above mentioned categories, which helped us create precisely defined target groups.
With the help of Facebook pixel we created multiple groups of people who visited subpages that mentioned our remarketing products:
- Individual category views (e.g. Kits),
- Views of individual blog articles, connected with the categories (e.g. Fittings and tubing guide),
- Video views (more than 50 % of the video Predator 360 AIO kit).
However, a remarketing campaign doesn’t only revolve around who we include in our target but also around who we exclude in our targeting. Since we didn’t want the ads showing to people who already completed a purchase, it was crucial to exclude everyone who completed a purchase in the last 180 days. In our campaign we didn’t include any particular locations, since we were targeting people who already know the company and its website – and they can be found all over the world.
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