For the last couple of months, everyone’s been talking about the change in Facebook’s algorithm, which especially influences the business pages on this social network.
Have you wondered why your posts reach a smaller amount of Facebook users?
Wondering what you could do to improve your reach?
Below, we’ve prepared an infographic with useful advice on how to beat this new Facebook algorithm.
Change of algorithm from the user’s point of view
BEFORE: Too many ads – posts from family, friends and acquaintances simply got lost.
TODAY: Priority is given to posts from friends, family and acquaintances, while the posts and ads from various companies are shown more selectively.
How does this affect companies?
- Reduced organic reach of posts
- Quality over quantity
Tips for increasing organic reach
Show your work process and your company’s culture, interesting and exciting events, business parties and anniversaries with the help of live video.
Set up a timeline and stick to it consistently. Here, you have to take into account when your followers are most active.
3. CALL TO ACTION
Build a sense of belonging with your followers.
Include CTAs, ask them about their opinion and encourage interaction. Your goals should be an increase in comments, sharing posts or reactions with emojis.
4. CHOOSE YOUR AUDIENCE
Take advantage of Facebook’s main benefit – target your organic posts. Choose who you want to show your content to based on buyer personas. This way, you will reach the right people, while spending your budget more wisely.
The “Insights” tab should be your best friend. Analyse which posts are more successful and adjust your strategy accordingly.
The quality of posts is more important than quantity. It will let you build a better community in the long run and create a greater added value.
7. CONTENT COUNTS
Content and long-term strategy are very important. Only 20% of your posts should be sales-oriented. Other posts could include educational content and advice, lifestyle content, reposts from your followers, company news and so on.
8. SEE FIRST
“See first”, “unfollow” and “hide” are functions that let users choose which content they wish to see on their news feed.
Make sure your posts make it to “see first” and not the other two. One way to do that is also by educating your followers about these functions.
Increase interaction by using content that is interesting for your brand; based on the level of interaction, the algorithm decides what to show and what not. Comments and sharing content through Messenger also counts here.
10. PERSONAL NOTE
Add a personal note to your posts. After all, people love to see that there is a real person behind an official page; a person they can turn to and who will understand their needs. If they’ve taken the time to reach to you, you should also take your time for them and we guarantee that your followers will love coming back to you.
Need help running your Facebook account and advertising? Drop by for a cup of coffee! :)