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years of SEO experience
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What needs to be optimized? Why and how should you do it? Website optimization covers a broad range of activities. Without the right data, it is impossible to determine what steps need to be taken.
A sound SEO strategy is not based on feeling and conjecture, but on a detailed examination of the factors that determine how high a website ranks in search results. In the world of digital marketing, we call this examination an SEO audit.
The audit provides an exhaustive, yet clear insight into the performance of your website and information on what technical and content components you need to improve to challenge your competitors better and get into the highest-ranking search results.
The accomplished Optiweb team uses advanced analytical tools and extensive experience to shed light on the challenges that will have to be overcome on your way to the top of the search results. We also illuminate your strengths so you can better exploit them. This provides a solid foundation for an efficient optimization of your website.
…in a way that counts! An SEO audit that provides nothing more than a dry catalogue of errors is not conducive to an efficient strategy. To move forward, we need to first interpret the findings correctly, see how they correlate, and make sure that everyone involved understands them.
Our experts will help you obtain data which is:
• relevant with respect to the latest search algorithm updates;
• tailored to your business needs and your market niche;
• presented in a clear and simple way (= easily understandable even for those untrained in digital marketing).
The winning formula for online visibility relies on a number of factors, from website hygiene to strategically selected and well-optimized content and user experience.
To turn your website into a lead magnet, we need to analyze all of its components thoroughly. An SEO audit consists of a number of steps that are linked and complement one another.
We present our findings in a large file (between 40 and 80 pages, depending on the website size), evaluating each element of your website against key SEO success factors.
To learn where we are going (and the strategy required to get there), we need to learn where we are coming from first. We start by apprising you of the current organic reach of your website and the behavior of its users: how many visitors it has, what subpages they are viewing and when, how much time they spend there, etc.
We compare your website with your most successful organic competitors in order to determine which websites constitute the measure of success in your market niche and assess how strong your online presence is in comparison.
Did you know that even the most attractive, intuitively designed and informative website may deter visitors before they even delve into it?
In our fast-paced world, internet users have no patience for websites that load slowly.
It is also possible that the desktop version of your website is loading at an acceptable rate, but the mobile version is falling short, which will lead you to incur penalties from Google, particularly if its usability is lacking as well.
The technical analysis will not only provide you with information on the speed of your website compared with your competitors and the elements that hinder its loading time and usability, but also tell you:
• whether your URLs are set up correctly,
• how frequently visitors to your website are “greeted” by error 404,
• whether your structured data has been implemented properly.
Website hygiene is crucial to website content reaching its audience, so we make sure that we leave no stone unturned in examining it.
Are you familiar with the saying that one rotten apple spoils the barrel? This is very much the case when it comes to backlinks: if they come from websites of questionable repute, Google’s algorithms will not reward you.
And yes, you may get toxic backlinks even if you’re not actively working on boosting your backlinks. How can you detect and remove them before they damage your online reputation?
Our first step is to analyze your backlink profile, revealing the source and the quantity of the links pointing to your website. Our analysis will not only warn you about potentially damaging links, but also compare your backlink profile with those of your fiercest competitors.
Organic success is virtually unattainable without unique, strategically curated and well-optimized content. Does your content require optimization or are you in need of new content altogether? But what type of content and how much of it do you need, and in what order?
You will find the answers in the content segment of our analysis. In it, we refer to analytical data to determine which of your website’s subpages are most commonly displayed in search results and which get the most visits. We also endeavor to learn which search queries direct traffic to your website.
Furthermore, we analyze the content on the websites of your competitors, particularly those with better organic traffic success.
Our analysis will present you with a clear picture of the upgrades and enhancements that your content needs in order to capture the attention of users and search algorithms better.
Is your website technically sound and equipped with the right content, keywords and backlinks, but the results are not forthcoming? Have you put any thought into user experience?
It is not without reason that UX is said to be the new SEO. When it comes to keeping users engaged with your website, an attractive design and easy, intuitive navigation are deciding factors. The amount of time visitors spend on your website is proof of the relevance and credibility of your content to Google’s algorithms.
Optiweb’s UX specialists examine the purchase journeys of your customers, the menu structure, CTA buttons, internal links, graphics and other elements that hold the key to successful conversions.
We approach each project with an open mind, determined to pay attention to your needs and wants. You don’t have to opt for a full audit. We are happy to provide you with a limited analysis of a certain aspect of your website (e.g. technical or content audit).
Would you like to define the scope of the audit in greater detail?