How to achieve 2567% growth in monthly organic traffic in a year and a half and a 1362% boost in SERP impressions? Is it only luck, maybe a kind of magic? Have we secretly bribed Google with a basket of Slovenian delicacies? Don’t worry, we do not rely on luck, we leave magic to the professionals, and (for the time being ;) we have no acquaintances at Google. However, we have a recipe for propelling a site to the highest organic positions in search results. Its main ingredient? A sophisticated mix of careful technical optimization and thoughtful content marketing! It is through the latter that we have successfully expanded the online recognition of a brand behind the mineral water that represents one of Slovenia’s most important natural treasures.