At Inotherm, the biggest European producer of aluminium entrance doors, innovative products are only part of the story. The company from the Slovenian town of Ribnica also puts a lot of emphasis on the customer experience. In order to get even closer to online buyers, Inotherm has recently launched a new online door configurator.
The new configurator has been created with a clear goal in mind: To increase the number of inquiries by offering a more pleasant and intuitive experience (both for desktop and mobile users).
Besides taking part in developing this configurator, Opiweb’s team was also in charge of its online promotion. Since our digital marketing department combines all key services under one roof, we can effectively support fresh products on their way to online users.
Along with the above-mentioned goal, the way of achieving it has also been very clear: We must spread the word about the new configurator among relevant online users and – using high-quality content – convince them to take the tool for a spin.
A comprehensive online promotion of a new product – an example based on Inotherm’s new configurator
- Digital Strategy
- Content marketing