Does data management cost you way too much / a lot of time? You need PIM!
PIM or Product Information Management system enables efficient collection, enrichment, management and distribution of large volumes of product data. It collects data from various sources (ERP, Excel tables, directly from the suppliers etc.) and stores them in a centralised base serving as a product catalogue that can be exported to multiple channels.
How can PIM benefit your business / company?
If you own an online store, you are not new to data management. Offering thousands of products naturally involves thousands of product descriptions, images, videos and translations that are dispersed across various channels – some can be found in Excel tables on your computer while others can be obtained from suppliers or maybe even partners. Sounds familiar? We bet! Navigating among several data sources can quickly turn into a terrible nightmare – one that more than one fourth of all companies worldwide are currently facing. Using 10 or even more different data sources instead of just one costs them precious time and, in consequence, a lot of money.
Rise above average and catch up with your biggest competitors by centralising your product data with a PIM system.
Key benefits of product information management
Organize your business.
Standardized and organized product information
PIM software can absorb information from different channels like ERP, supplier’s databases, warehouse, procurement, marketing etc. and collects it in one place. The products can be organized into categories and subcategories. Furthermore a preset of attributes can be made for each type of product so the descriptions are standardized and easier to prepare. Consequently, the product information is better and the user experience is raised on a higher level.
Optimized data enrichment
After organizing products into categories and adding standardized attributes, PIM connects photos, videos and descriptions to the products. Another great benefit are tools for bulk actions and editing. Work can be shared by coworkers and also people outside the company and the good thing is that different people can get different access rights which keeps delicate information private. Some PIM software also include photo editors or an entire digital asset manager.
Enrich your data.
Save your precious time.
More efficient multichannel distribution
PIM is perfect for retailers who use various sales channels. Once the product information is ready, it can be instantly distributed to web stores, mobile stores, printed catalogues, points of sales or forwarded to translation agencies or other third parties.
Better user experience
If an eCommerce company uses PIM, their customers will very likely get better and more structured information about the products and consequently better user experience. And they are not the only ones. Also company’s employees a.k.a. their internal customers will get better experience which will make their work more pleasant and efficient. That way they will gain some extra time that will enable them to focus on tasks with higher added value.
Provide flawless information.
Learn more about two of the best PIM solutions – Pimcore and Akeneo
Optiweb offers the implementation of two product information management systems – Pimcore and Akeneo. Both platforms belong to the most popular and advanced open-source solutions in this field.
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Our favourite PIM software providers
At Optiweb we believe that two of the best PIM providers currently available are Pimcore and Akeneo. Both of them are open source solutions which brings some considerable advantages. They are free to use (Akeneo also has a paid license model for its more advanced Enterprise Edition version), the code is open to be seen and modified to adapt the PIM to your specific business model and use case. Last but not least, they also have strong communities which are constantly working on further development of their PIM solution. Both platforms offer huge added value, we do hovewer believe Akeneo has a more user friendly interface while Pimcore is more comprehensive, especially if we compare it to the free (community) edition of Akeneo. Which PIM is more convenient for your business? Contact us and we will be happy to discuss it and help you develop the perfect PIM solution for you.
A complete but rather robust UI
Enables advanced management of access rights
Enables practically unlimited levels of product hierarchy
Appropriate for technically advanced solutions
Completely free, an advanced paid version also available
A more user-friendly UI
Enables advanced management of access rights
Enables a 2-level product hierarchy
Appropriate for less advanced users
The choice between the two solutions depends on several other factors, such as the company size, the number of SKUs, other systems that businesses rely on, the skills and knowledge of employees as well as the database complexity. Still can’t decide? Get in touch!
Why choose us?
Best in class
We are proud to be recognized as one of the best digital agencies in the region.
We are official partners with Akeneo and Pimcore.
High added value
Our mentality and our solutions are always sales oriented. Our focus is on our customers and their business.
A highly elite know-how
At Optiweb we are one of very few agencies offering proved PIM solutions in the region.
Working with leading companies
International business leaders such as Corsair and Intersport rely on us for their PIM integration needs.
Is managing data a bit more than you can chew?
Make the first step towards an optimised database and get in touch with our PIM specialists. We will be happy to help you choose the most appropriate platform for your company and reliably integrate PIM with your online store, thus saving you time and money!
Did we grab your attention?
Contact our coworker David, PIM solution specialist, to learn more.