Product information management (PIM) is a specialized software to optimize product data and streamline product data enrichment process. It collects data like product descriptions, pictures and videos from different sources and offers strong tools for multi-channel distribution. It can save a ton of time and raise user experience and conversion rates.
Why do you need PIM?
It is not easy to operate an eCommerce business nowadays. Thousands of products means thousands of product descriptions, at least as much photos, videos, stock information, etc. So many hours and days spent on collecting, organizing and enriching product information. And when everything is done another pain starts – adapting information for each sales channel. When content is finally successfully distributed to all sales channels … the product description happens to appear as 96522364832 and instead of showing a photo it simply says ERROR.
Does it seem familiar? If your answer is “Yes, sadly!”, PIM software is a “must have” for your business. It is a new concept that is rapidly changing the world of marketing, eCommerce, and logistics.
Key benefits of product information management
Organize your business.
Standardized and organized product information
PIM software can absorb information from different channels like ERP, supplier’s databases, warehouse, procurement, marketing etc. and collects it in one place. The products can be organized into categories and subcategories. Furthermore a preset of attributes can be made for each type of product so the descriptions are standardized and easier to prepare. Consequently, the product information is better and the user experience is raised on a higher level.
Optimized data enrichment
After organizing products into categories and adding standardized attributes, PIM connects photos, videos and descriptions to the products. Another great benefit are tools for bulk actions and editing. Work can be shared by coworkers and also people outside the company and the good thing is that different people can get different access rights which keeps delicate information private. Some PIM software also include photo editors or an entire digital asset manager.
Enrich your data.
Save your precious time.
More efficient multichannel distribution
PIM is perfect for retailers who use various sales channels. Once the product information is ready, it can be instantly distributed to web stores, mobile stores, printed catalogues, points of sales or forwarded to translation agencies or other third parties.
Better user experience
If an eCommerce company uses PIM, their customers will very likely get better and more structured information about the products and consequently better user experience. And they are not the only ones. Also company’s employees a.k.a. their internal customers will get better experience which will make their work more pleasant and efficient. That way they will gain some extra time that will enable them to focus on tasks with higher added value.
Provide flawless information.
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Our favourite PIM software providers
At Optiweb we believe that two of the best PIM providers currently available are Pimcore and Akeneo. Both of them are open source solutions which brings some considerable advantages. They are free to use (Akeneo also has a paid license model for its more advanced Enterprise Edition version), the code is open to be seen and modified to adapt the PIM to your specific business model and use case. Last but not least, they also have strong communities which are constantly working on further development of their PIM solution. Both platforms offer huge added value, we do hovewer believe Akeneo has a more user friendly interface while Pimcore is more comprehensive, especially if we compare it to the free (community) edition of Akeneo. Which PIM is more convenient for your business? Contact us and we will be happy to discuss it and help you develop the perfect PIM solution for you.
Why choose us?
Best in class
We are proud to be recognized as one of the best digital agencies in the region.
We are official partners with Akeneo and Pimcore.
High added value
Our mentality and our solutions are always sales oriented. Our focus is on our customers and their business.
A highly elite know-how
At Optiweb we are one of very few agencies offering proved PIM solutions in the region.
Did we grab your attention?
Contact our coworker David, PIM solution specialist, to learn more.