Dom24 is a company with longstanding experience in furniture sales. They are based in Sežana, Slovenia, where they also have a physical store. While they sell most of their furniture online, either through their Slovene (dom24.si) or Croatian page (dom24.hr), certain products can also be viewed in their salon in Sežana as well as in a few other furniture stores.
The company aims to provide its customers with a simple way of purchasing high-quality furniture by Slovene and foreign manufacturers and offer the best price/quality ratio on the market.
The client wanted to increase their online sales by strengthening their sales structure, unifying their online presence across all social networks and raising brand awareness.
Until the summer of 2018, the company had been acquiring online traffic organically and through paid advertising on Google (through the Google Ads platform). However, this wasn’t meeting their desired goals as their advertising activities did not include an integrated approach or long-term planning. At the same time, the client faced the issue of a decrease in sales right at the time when the competitors were intensifying their activities and gaining momentum.