Social media – once only entertainment, today a business opportunity
Long ago, we used Facebook to play Farmvile, Instagram to boast about our culinary delights and captured sea sunsets, and LinkedIn to merely list our experiences and look for new jobs.
But nowadays, social media has become much more than just a channel for a short pastime. They are extremely important sales channels with a wide reach that it would be a shame not to tap into. Let us help you discover and conquer them!
Give your sales activities an extra boost with social media
Do you feel that there is a bit of a lack of wind in the sails of your sales activities lately? Social media support can give you the extra boost you need to improve your sales results.
Social media is a great channel for digital brandingof the company and increasing online sales. The virtually unlimited possibilities of text and graphic combinations allow us to communicate content in the right way. By working with influencers and organically creating brand promoters (“word of mouth”), we make sure that our content has the greatest reach and consequently boosts sales. And analytical tools help us to publish it at the right time and using the right budget.
The path from a like to the purchase has never been shorter, so it’s time to leave social media management to the experts… TODAY!
Your communication strategy is the holy grail of all your social media activities. At Optiweb, we make sure that the strategy is broad enough to ensure posts are relevant and authentic, but also take a firm and decisive approach to grow profiles and business pages strategically. It is a comprehensive guide to managing all your social networks and sets the tone for brand’s communication, graphic templates and basic post categories to activate your target audience.
Managing business Facebook pages ▾
Your Facebook page is your company’s identity card and your sales catalogue. It is therefore important that it addresses your visitors in the right way. We can prepare a communication strategy for your company’s Facebook page, carefully arrange the posting schedule and, of course, take care of the creation of texts and visuals. Our common goal? Effective sales support and increasing your brand awareness.
Managing Instagram profiles ▾
Instagram has long been an important business platform, and does not serve only the individuals who want to share glimpses of their more or less interesting lives. A good social media plan is of course a must, but on Instagram, eye-catching graphic materials play a key role. We film, photograph and edit materials that catch the attention of your potential customers, as well as take care of community management and collaborations with influencers.
Managing business LinkedIn pages ▾
LinkedIn has grown in recent years from a somewhat niche network to a powerful business network. We’ll build you an attractive business page, develop a LinkedIn strategy and create all types of text, video and image content. All with the aim of increasing B2B and B2C sales and strengthening your company’s employer branding.
Other social media ▾
YouTube? TikTok? What is next? Whatever it is, we’ll be with you. Our expertly trained staff are constantly keeping up with new trends so you don’t have to. With our in-house strengths and a strong network of creative partners, we take care of everything to get the best results on the latest social media platforms. Or the oldest ones – you never know, maybe MySpace is coming back!
From one-hour content reviews to comprehensive monthly social media management, there’s no conundrum we can’t solve with our dedicated team. We tailor our collaboration to the state of your social media and the time you’re willing to dedicate to your digital activities.
Comprehensive digital performance for impressive results
Social media is extremely important, but it is only one part of the digital world. The best results are achieved when we make sure that content on the website, in digital ads and in other materials such as emails and marketing automation texts are cohesive.
So, when it comes to building your digital story, it makes sense to ensure that content is cohesive and consistent across all the above mentioned channels. Sound like a lot of work at once? In fact, it’s very simple, as much of the content can be recycled, reused and repurposed to get the most out of it – with stunning results.
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Which is the best social network for B2B marketing?
There is no single answer to this question, as much depends on the specifics of each company. In addition, each of the platforms plays a slightly different role, but together they help to create a coherent story.
The basis for choosing the right social media platform is a thorough analysis. You need to think about your target audience - who you want to reach with your content, which platforms your target audience spends the most time on, and what kind of content they want on each platform.
However, it is usually the case that appearing only on one social media platform is not enough to achieve the desired results, so you need to appear on several channels at the same time with tailored content.
How does one usually work with Optiweb on social media management?
It all depends on your wishes and needs, but we usually do everything for you. So we take care of social media content, creatives, answering followers' questions, promotional and post-promotional activities - in short, everything you need to do to be successful on social media. All we need from you is the basics for the specific content you want to publish. Sometimes we write many of the suggestions ourselves, and all you have to do is approve them.
We often agree to leave it up to the client to nurture the relationship with their followers. This has proven to be more optimal, but of course we are always available to help with more complex topics and challenges.
We need a review and analysis of our social media posts to check if we are going in the right direction. Do you offer this as well?
Of course! With some clients, we've agreed to just review their content and creative and advise them on what improvements to make for even better results. Because we are constantly monitoring new trends in social media, we are in touch with all the latest developments, and we know the preferences of both users and algorithms. This is what is included in our service Rent a Specialist.
Why is it important to integrate website content, digital ads and social media activity?
The more cohesive your content is, the easier it is to use it effectively to support sales campaigns. For example - you post a discount on all hiking shoes in the online shop, start the campaign with ads on Meta, and activate followers on Facebook and Instagram with content such as "What hiking shoes to choose for your hiking adventures", "How to choose the right size and type of shoe", etc. Of course, in all posts we hint that the campaign is currently running. Sounds simple, right? It is - and it's also extremely effective and profitable!
Why choose Optiweb?
Optiweb is a company that believes in a culture of creative excellence, and that is evident in our services. We'll squeeze the most out of every piece of content, whether it's short or long, filmed or written, and we'll put an extra dose of energy where we expect the best results. We pride ourselves on being a hands-on part of your business - and that's why we look forward to every bit of your success, and a little bit of ours!