Our SEO wizardry is often called upon when our clients have just finished redesigning their website or created a brand new one, and for a good reason. After all the hard work they invested in their new online content, they understandably want it to appear at the top of Google’s search results. But since they didn’t pay much attention to search engine optimisation when designing the site, its rankings and organic traffic are plummeting, leaving them with no other choice but to invest in a clever SEO strategy that can turn this trend around. But does such late intervention come at a price?

This article will help you understand why optimising an already finished website is usually a lot more complicated, not to mention more expensive, than including SEO in the design process itself. Read on to find out how the latter option might not only spare your budget but also your nerves.