Design your page with SEO in mind and avoid issues
Of course, a competent SEO intervention will suffice to salvage a website from the online oblivion, but one should bear in mind that such projects take time and, considering the amount of work, don’t come cheap. The client must create new landing pages, prepare quality content and make sure that everything is implemented properly.
And due to the amount of work, it’s not uncommon to see clients that wanted to save money by not including SEO services in their development process, only to face an additional cost later – for SEO services! And this time, the whole deal can be even more expensive than it would have been if the client had thought of SEO a bit sooner.
And this answers the question why SEO should never be forgotten when developing your site structure. If we study the competition and determine the right keywords even before we start to actually work on the site itself, we make sure that its structure is properly optimised and that we can offer the visitors the most relevant content as well as all the elements that the competitors’ sites also boast. This is the only way to make a site competitive in the ever more crowded online universe, enabling it to rank high enough to expand its organic reach.
With all that in mind, we must also stress that search engine optimisation is an ongoing process that always calls for new technical and content upgrades. Especially those that compete in very competitive niches, where the established companies must defend their rankings from the aggressive newcomers, should never rely on their current optimisation strategy and always seek to improve and upgrade their pages instead. However, if the site’s foundations are strong thanks to a smart SEO strategy, every subsequent change is much easier, quicker to implement and, above all, more efficient.
P.S. Are you planning a new website right at this moment, not knowing what you need to take into account to make your new content stand out among the search results? Get in touch and we’ll be happy to assist you!
Our SEO specialists can’t wait to meet you!