Lately, we’ve been reading a lot about how a good user experience on a website can contribute to higher sales and greater number of conversions. If, up until now, high ranking on search engines was attributed to keywords, meta descriptions and a good website hierarchy, the situation has now slightly changed or, in other words, has been upgraded. Namely, Google has recently announced that websites with a good user experience will be ranked higher. Numerous other researches done by Google also show that users tend to stay longer on websites with a good user experience. This of course doesn’t mean that we should forget about SEO factors – it only means that we need to intertwine those factors with UX elements and ensure a friendlier website for its users. What do you need to look out for according to the latest trends? Read below!