The phrase itself describes the process of linking various levels of our website and the internal links enable a more efficient flow of the link’s authority from other websites to ours.
This principle applies to online shops as well as ordinary demo websites.
Why use internal linking?
1. Internal links are extremely user friendly
With a well-thought-out use of internal links, we not only enable a better flow of the authority of external links, we can also effectively navigate the user on our website. With anchor texts (the blue text of a link) we can show our user additional relevant content and try to redirect them to it.
2. Internal links enable a more efficient flow of the link’s authority from other sites
Reverse links from other sites are one of the more important factors of off-site optimization. As mentioned before, it is important to enable an efficient flow of the authority of these links when optimizing our website. If, for example, one of the categories in our online shop includes 100 links from external sources, all the links from that category (the products, internal links in the category description, etc.) will get a part of the link juice of those 100 links. This same principle can also be found on a landing subpage of a demo site or a blog post.