1. Kickoff meeting and analysis
The key to a quality GDS report is in thoroughly analysing the client, their requirements and needs. Therefore, we first need to know who will actually be checking the report. Is it the business owner themselves or is it their marketing manager, social media strategist, advertiser or even a sales representative? Or will it serve all these individuals at the same time?
And why does this matter so much? In general, people within the management structures of a business aren’t interested in specific details but only need the most crucial bits of information. They need to know how high the monthly income is or how much money the company has spent on advertising. On the other hand, employees in the digital marketing departments need a more detailed insight into the metrics to zero in on specific details, such as the success of individual advertising or social media campaigns, the rankins of the site in Google’s search results or the information on the subpages with the most organic traffic.
To meet all the different needs of your personnel, we often split the data into several sheets that focus on different aspects of a client’s online business. Thus, one part of the report can focus entirely on the finances while other parts can be all about the metrics relating to their respective means of digital promotion.
However, the central part of the first step is getting to know your business niche, your business goals as well as the scope of digital marketing activities you are already carrying out. This way, we can determine which metrics are the most relevant to your business and how we could best monitor them. Is your goal improving the organic traffic to your site or do consider online advertising your strongest marketing asset? Do you mostly promote your product or services through social media?
In the first case, we will focus on collecting the data relating to your online traffic, such as the number of users and sessions, traffic sources, main keywords or conversions. And in the second case, we’ll fill the report with the metrics displaying the success of your advertising campaigns (like impressions, clicks, reach and the money spent). And we won’t let down those that want to impress their followers with creative Facebook or Instagram posts either, providing them with a report including all the most important social media stats for their respective profiles.
What really matters is that a Google Data Studio report is truly YOURS. This doesn’t only mean that we create and configure it for you, but also that each of its parts is completely tailored to your needs and activities. Only in this way can we get rid of the all the ballast and help you to focus on what really drives your business forward.