Advanced analytics tools, such as Google Analytics, enable business owners to precisely track the effects of their online activities. However, having access to the plethora of data is one thing while being able to zero in on the key metrics, correctly interpret them and clearly explain the insights to colleagues and business partners is an altogether different story. If you also feel overwhelmed by the sheer variety of analytics data or just need a simple way of separating the crucial metrics from the unnecessary ones, Google Data Studio (GDS) is here to make your life easier. Read on to find out what this tool does and why we find it so extremely useful.