2. Even a small investment can have a big impact
While online advertising, especially in more competitive markets, might require a bigger budget, search engine optimization can prove itself as a cost-effective alternative, providing great long-term results while reducing overall costs.
If you nail your SEO strategy right from the start, you can boost your site’s domain authority, which makes it easier to stay above the competition for a longer period of time, even if you reduce your optimisation budget later. What is more, even seemingly small changes (which may only require you to invest some time), for example changing the keywords, upgrading your content or optimising the images, can significantly boost your ranking game.
3. Search engine optimisation is a long-term strategy
Contrary to online advertising, which is all about quick results, SEO needs some time before the real effects start to show. But don’t think of this as a downside. Currently, many businesses still have enough orders or projects to keep their heads above water. But the situation might change in a few weeks’ or months’ time. If you roll up your sleeves today, your SEO work can save you in the long run, providing more online exposure when you need it most.
4. You can even do it yourself!
Search engine optimization involves many small tasks that you need almost no help with. Once a SEO specialist has shown you the ropes, you can take over and save some money in the process. In many cases, the only thing you need is time. And we don’t think this will be a problem at the moment. :)
You can use some extra time in self-isolation to prepare a good content strategy, add a paragraph or two to your most important content or do a technical check-up of your site. Keep reading to learn some useful tips and tricks.
How to optimise your website during the crisis?
Make the most of the time in self-isolation to improve your website and reach new customers – both during and after the pandemic. If you haven’t exactly prioritised SEO until now, you’ll probably need an optimisation specialist to get started.