How to optimise your Google My Business listing for the time of crisis?
Update working hours information
If you’ve had to change your traditional working hours due to the pandemic, let the customers know and thus prevent confusion.
Do you sell food or other essential products, which means that your shop can stay open? If you only had to make slight changes to your working hours, make sure to notify your customers. This way, you will help them plan their shop visits in advance and prevent them from leaving their homes unnecessarily. Even small changes like this one can save lives during these difficult times.
Change other important bits of information
Make sure only relevant information about your business is shown
Do you want to keep in touch with your most loyal customers and let them know what is currently going on with your business? Have you just launched an e-shop or started delivering food from your restaurant? Make sure you mention this in your profile and edit your business info in a way that makes your new activities stand out.
Your updated GMB listing should include a link to the page where you collect orders or provide more useful information. If you are reachable by phone, double-check the contact info to see if the provided telephone numbers are correct. And if you’re new to the e-commerce and delivery game, make an effort to add enough information to the description to ensure a smooth ordering process for your customers.
Publish important news on GMB
Make the most of Google My Business posts
During these days, many people are wondering what is going on with their favourite boutique shops, restaurants, car repair shops or hair salons. Therefore, you need to keep in touch with your clients, regularly informing them about new developments.
And this is where Google My Business posts can be of great help as you can use them to let people know that you’re still here for them. If you manage several physical shops along with an online store, use the posts option to inform searchers that they can still buy your products online and contact you by phone for any assistance.