When we’re are designing a website or an e-commerce shop, it’s very important to keep in mind the company’s corporate identity because it shows you which typography, colors, logos and other graphic elements you need to use.

For a pixel perfect design, which includes the designer’s work and the implementation by the developer, it’s important to have all the elements in one place in the form of a style guide.


Inside the style guide we determine:

  • Colors: primary and secondary colors, typography layout on colored backgrounds, primary colors for highlights, link and button colors, etc.

  • Typography: the size of the main titles (H1-H5), the size of the body text, quotes, spacing between titles and body text, typography color and background colors where the text can appear.

  • Grid: determining the spacing inside the elements, styles.

  • Graphics: drawing the key icons that will represent the main content. The color of icons and graphics.

  • Other: determining the main style of the website, the color variations of pictures, button style, contact form style, call to action section, testimonials, etc.