For the last 30 years, the Slovene footwear retailer and a well-known shoe brand MASS has been known for always putting its customers first. Operating more than 50 stores across Slovenia and Croatia, the company offers a vast collection of trending shoes for everyone’s taste and every opportunity. Aiming to also reach online buyers, MASS turned to us for help and at the beginning of this year, we started building a Magento 2-based online shop. We immediately set clear goals, agreed on the timeline and discussed the main UX points with the client’s marketing team. But even the best planning left us unprepared for the challenges of Covid-19, when all non-essential stores had to close their doors. In such circumstances, the client had a new objective: “We want an online store ASAP!”