During the process of designing your web shop, it’s always important which pieces of information you decide to include and where you decide to put them. You can do it by digging yourself into research or by simply following your intuition but, in the end, you always need to test and observe and again test and observe in order to get the best results for your customers.

You may think you will be able to predict the behavior of your customers on your page, but you should never decide solely on the basis of your own assumptions; if possible, you should always test it with real customers. You never know what interesting facts you’ll learn; something that you thought was the right choice for your project, might turn out to be a very unsuitable one for your clients.