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Digital Specialties

Unique Digital Solutions

Custom digital business solutions such as customised configurators with millions of combinations, artificial intelligence (AI) implementations, headless implementations and more.

Configurators - Turn visitors into loyal customers with custom configurators.

AI Chatbots - Customers today expect quick answers to their questions. AI chatbots provide continuous support, fast FAQs and sales assistance.

Kafka Streams - Ensure your data always reflects the current status, regardless of the number of operations. Kafka Streams enable real-time data processing, increasing the efficiency of your workflows.

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Digital Specialties

Unique Digital Solutions

Custom digital business solutions such as customised configurators with millions of combinations, artificial intelligence (AI) implementations, headless implementations and more.

Configurators - Turn visitors into loyal customers with custom configurators.

AI Chatbots - Customers today expect quick answers to their questions. AI chatbots provide continuous support, fast FAQs and sales assistance.

Examples More about the solution

Planning and consulting

The foundation of your digital projects

Consulting before the start of the project; we help you define your requirements and select the optimal technology according to your sales funnel, target audience and objectives.

Focus and priorities - Planning helps you clearly define your goals, tactics to achieve key success indicators throughout the process. Efficient use of resources — A good plan allows you to optimise the use of time, money and other resources, helping to increase efficiency and reduce unnecessary costs.

Efficient use of resources - A good plan allows you to optimise the use of time, money and other resources, helping to increase efficiency and reduce unnecessary costs.

Risk management - Helps you identify potential risks before implementation and prepare for them with appropriate strategies. This reduces the likelihood of problems and ensures flexibility.

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Advanced Websites

For demanding users

We offer comprehensive services for high-performance website development with efficient management, enhanced user experience and advanced SEO optimisation.

Headless approach - A headless front end is a solution where the front end has no direct connection to the back end. This enables superior performance, fast loading and exceptional site security.

Unmatched performance and speed - Because the front end only requests the necessary data from the back end via APIs, data transfers are optimised, resulting in faster page loads and a better user experience.

Increased security - By separating the front end from the back end, we reduce the risk of attacks. Your data is protected as the front end does not directly access the database, while APIs are protected separately.

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Data orchestration

Connect digital systems

Ensure seamless data exchange of your online store via APIs and Kafka Streams with various systems such as ERP, CRM, POS, loyalty systems and others. As these integrations are not always easy, we are happy to help you plan and implement them.

Process Automation - Speed up your processes using advanced technologies that save you time and reduce the chance of human error.

Raise data quality - Ensure accurate data with integrated solutions you can trust and make informed decisions.

Benefit from Kafka - Collecting and processing data instantly is key for businesses with multi-channel sales. Speed, efficiency and accuracy improve your business and your customers' experience.

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E-Commerce

Integrated E-Commerce solutions

Make sure your customers are optimally guided from their first contact with you to their final purchase. We help you with strategic decisions and the creation of your online store, ensuring easy management and optimization to boost your sales.

Metrics-driven architecture - Numbers don't lie, so they're our key guide when setting up your online store.

One-stop-shop for B2B business digitization - Is it time to finally digitalise your business processes? Harness the potential of advanced digital business solutions also in the B2B area and keep your partners happy with fast and efficient solutions.

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PIM

Product Information Management

Master Data Management (MDM) systems include PIM (Product Information Management) and DAM (Digital Asset Management). PIM is a centralised system for the gathering and distribution of product data. It ensures uniform and up-to-date data at all key points, from production and marketing materials to online sales, B2B portals and retail stores.

Data centralisation - Get accurate product data for all sales channels. The PIM system serves as a central point for different stakeholders, ensuring a consistency of data and easy management.

Automatic data collection and updates - Automate the capture of product data from suppliers and other external collaborators. PIM solutions save you time and reduce the potential for errors that occur with manual entry and transcription.

Multi-channel - PIM systems allow you to make changes to data once, and it is updated simultaneously on different channels. So with one click, you can refresh data for your online shop, retail stores and other channels.

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Development

Digital Specialties

Custom digital business solutions such as customised configurators with millions of combinations, artificial intelligence (AI) implementations, headless implementations and more.

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Optiweb has been our integrated digital partner for several years and I'm delighted that, working hand in hand, we have reached another milestone in strengthening Inotherm's online presence.

Bojan Lavrič

Marketing Manager @ Inotherm

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50 %of all inquiries are made online

Optiweb first proved to be an excellent consultant, showing and advising us how to go about strengthening our online presence, and later as an outstanding partner who knows how to recognize our needs.

Katarina Ambrožič Mirtič

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33 %lower bounce rate

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Inotherm

Intersport

Donat AI chatbot

SIP

Koželj

MASS d. o. o.

Dinos

Novak M

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Year

2025