Novak M
Novak M
At Novak M, they know exactly how crucial flawless functionality is - not only in selling medical equipment, but also online. That’s why we created a configurator that lets visitors quickly and easily build a medical table, complete with visualizations.
Project “Quick summary”
Novak M is a family-owned business with over 30 years of experience in the production and sale of industrially designed medical equipment of high-end quality. Their brand Novak M is recognized in Slovenia as well as internationally. As proof of their quality and excellence, they can boast with two Red Dot Design Awards.
...are services we deployed
Project Background
- Novak M wanted a modern web solution to support the sale of complex medical products.
- The main focus was on a table configurator with real-time visual feedback.
- As a B2B company, precision, professionalism, and lead-inquiry support were essential.
- Users needed to understand complex product options without direct contact with a salesperson.
Project Objectives
- Develop a visually rich, technically precise online configurator for medical tables.
- Enable saving and sharing of configurations and submitting inquiries—no paid advertising required.
- Boost user engagement with interactive elements (hotspots, dynamic imagery).
- Enhance the user experience and reduce bounce rate through a clear, visually clean design.
Results
lower bounce rate
inquiries for configured tables without any digital advertising
completed configurations in three months
