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Google Analytics 4 - GA4

As of 1 July 2023, Google Universal Analytics (GA UA), a popular analytics tool, will stop collecting data. However, Google already has an alternative to offer: Google Analytics 4 (GA4). You can use this free tool to record traffic to your website as well as the number of inquiries and purchases, the efficiency of your ad channels, your most popular content or the devices your online visitors use to access your website. You can migrate from GA UA to GA4 yourself or with expert help.