As of 1 July 2023, Google Universal Analytics (GA UA), a popular analytics tool, will stop collecting data. However, Google already has an alternative to offer: Google Analytics 4 (GA4). You can use this free tool to record traffic to your website as well as the number of inquiries and purchases, the efficiency of your ad channels, your most popular content or the devices your online visitors use to access your website. You can migrate from GA UA to GA4 yourself or with expert help.
The process of creating a new GA4 property and implementing GA4 is intuitive. If you have access to your current Google Analytics and Google Tag Manager or your site’s admin page, you can take care of the migration yourself.
However, if you wish to complement the basic metrics with information on the efficiency of your digital marketing activities and find out which channels are worth investing in, we recommend that you opt for advanced implementation with a measurement plan and custom reports.
Why an early GA4 migration is beneficial
It’s important to understand that the process of collecting data can only start when the implementation of the new analytics tool is successfully completed. This is why it’s highly beneficial that you take care of the migration as soon as possible and certainly no later than 1 July. The data collected by your current version of analytics cannot be transferred to GA4.
A goal-oriented approach
The main focus of GA4 is so-called Events, which mark actions that the users perform on the site. These can include making a purchase, sending an inquiry, clicking on the telephone number, watching a video, downloading a catalogue, and other metrics that enable more detailed insight into your online success.
At Optiweb, we strongly believe that all digital marketing activities should be focused on efficiency, which also holds true in the field of analytics. Therefore, our team isn’t only interested in how much traffic a certain marketing channel generates but also wants to look into how this traffic affects your business results. Our goal is to use these measurements to further improve these results.
Have you already taken care of the GA4 migration but you’re not sure if you’re getting the right data?
If you wish to have your configuration checked by an expert, we can also help you out.
• What brings you the most inquiries: a certain ad campaign, organic searches or the newsletter? What’s the reason behind this?
• Why do your visitors “bail out” right before making a purchase?
• Which devices do visitors use to access your website? Is its UI suited for smaller screens?
1. Introductory meeting, discussing your business needs, defining your main goals 2. Granting access on all levels 3. Basic GA4 implementation 4. Measurement plan implementation 5. Custom report configuration 6. Introduction to GA4 with a short workshop
A good measurement setup can greatly benefit your Google Ads campaigns. In the course of the GA4 implementation process, we can get in touch with your advertising team to help you take care of your advertising conversions and define your audiences.