Why should you
rent a specialist?
• You are missing just that one piece of the puzzle to fully understand the digital environment.
• You want to increase the visibility of your digital campaigns and generate relevant online traffic.
• Or perhaps you would simply like to see if we are a good fit for long-term cooperation.
What type of specialist
can you rent at Optiweb?
Our advertising specialist checks the structure of your ad account and your current advertising strategy, targeting and campaign settings (duration, budget, target audiences, etc.).
In the next phase, they advise you on the implementation of the right advertising strategy as well as campaign types that suit your business goals.
Finally, our expert guides you through the process of setting up the right goals, creating campaigns and ad groups, thus making sure you will be able to increase your ROI on Meta, LinkedIn, Google and other advertising platforms.
Social media management
The success of community management and e-mail marketing should not only be measured by the number of likes and clicks. It must also lead to a boost in sales as well as in company reputation.
Our specialist analyses your social media communication and suggests which types of posts, visuals and copywriting tactics you could additionally implement in order to reach even more users.
A marketing strategy is crucial for planning digital campaigns, maintaining a successful online presence and positioning a brand within its niche.
With the support of our digital strategist, you can transform your business goals into actionable tactics, choose the right communication channels and create a measurement plan that is based on your goals.
SEO and analytics
To optimise or not to optimise, that’s NOT the question anymore. However, there is a big difference between SEO done right (following the newest guidelines), or choosing outdated or even inadequate approaches to boosting organic traffic.
Our SEO specialist checks the quality of technical and content optimisation on your website, delving into everything from loading speeds to copy and UX. They also take a thorough look at your analytics as well as landing pages that your ads lead to.
Renting one of our specialists
is just one click away
Our coaching sessions included the following:
• Evaluation of the client’s social media profiles with the focus on Facebook, Instagram and TikTok.
• Performance analysis of existing social media content and suggestions for improving future posts.
• Creating the basis for the categorisation of posts according to their target audience, and defining buyer personas.
• Recommending new post types to enrich the profiles.
• Defining technical specifics for post promotion.
• Setting guidelines for optimising profiles, content and hashtags for search engines.
• Presenting suggestions for the client’s visual brand language and offering insights into the psychology of colours.
• Performing a competitive analysis.
• Addressing the current trends and algorithms.
We also turned all the recommendations from our sessions into a Social Media Manual as well as 7 personalised guides that our client can use at any time to freshen up their knowledge.
When planning the coaching, we took into account the client’s wishes regarding the duration and frequency of the individual sessions. We will also do a check-up in a few months to evaluate the results.
What Terme Olimia has to say
about our cooperation
We needed Optiweb’s help to improve our company’s digital presence through social media.
We expect a lot from all our partners. Optiweb provided us with a team of experts led by Tea.
With their professional competence and expertise, they helped us devise a more effective strategy and improve our follower interaction rate as well as overall social media management.