When there’s talk about culinary arts and exciting dishes prepared by the most skilled chefs, one name will always stand out: the Jezeršek family. For several decades, its members have been at the forefront of Slovenian haute cuisine, creating breathtaking culinary masterpieces and offering catering services at the highest level. Those among us who’ve already had the chance to try some of the family’s creations will certainly never forget this one-of-a-kind experience. And there’s no denying that many of us have also started wondering how great it would be to enjoy such delicious food more often or even order it to pamper our guests at a private party or even a business event …
Well, just try to imagine our excitement when we find out that Jezeršek’s masters had b been developing an exciting idea about an e-catering service and that we would get the chance to help them bring it to life.
How we tackled the challenge
Very soon after the Jezeršek team had shared their vision with us and told us about their requirements, we put our heads together to get things going as soon as possible. As the world was just tackling the first wave of COVID-19, which hit the hospitality business particularly hard, it was clear to us that there was no time to waste on the project. Therefore, it took us only a month to create a new e-commerce platform, develop a user-friendly ordering system with a custom cart, implement online payment solutions and start promoting the new service online. We took care of all digital marketing activities, from preparing the materials for online ads to creating the campaigns.
We spoke to Jure Jezeršek, Business Director at Jezeršek Gostinstvo and the man behind the project, to find out how the team came upon the idea about an e-catering service and what effect it had on the family business.
Read the whole interview to find out more!
Why did you decide for such a project and when did the idea about an e-catering service pop into your mind?
We’d been developing this idea for quite some time and in May, we were finally ready for the next step. Our goal was to expand our catering portfolio by enabling the customers to also order our services online, thus additionally improving their user experience when ordering food for various events (business meetings, team buildings, brunches, lunches, celebrations …), especially those that don’t require extra service staff.
There could hardly be a better time to bring this creative culinary idea to life. That’s why we are proud to have created the Jezeršek e-commerce platform, which enables users to simply order top-level catering services online. This way, delicious fresh dishes made from the best local ingredients and available at accessible prices, a quick delivery of food, beverages and accessories in visually appealing packaging as well as contactless payment options are only a few clicks away. Our online shelves also offer original culinary gifts (like Jezeršek Academy gift cans, vouchers …).
What were your expectations after launching the service? Are you happy with the initial results?
Due to the difficult situation that the company was faced with, the team was forced to develop a new medium-term strategy for the years 2020 and 2021. Focussing on areas that are expected to recover sooner, we also developed a new online service that we named Jezeršek e-catering. We are happy with the first results, especially as we are getting more and more positive feedback from our clients. As always, our expectations are very high. :)
In what ways has the new e-commerce platform positively impacted your business?
The first thing we need to stress is that the new service has several benefits for our clients:
the ability to quickly order catering services for an unforgettable special event (business meeting, teambuilding, brunch, lunch, celebrations …) online;
Quick delivery of food to the location of client’s choice;
The ability to order amazing dishes prepared by Jezeršek’s top chefs;
Delicious dishes made from fresh, seasonal and locally produced ingredients;
Contactless payment options (credit card or wire transfer);
The client does not need our staff to serve the food at the event location:
The option to order food in a visually appealing cardboard boxes and disposable cutlery;
The option of combining various dishes and serving them in visually appealing recyclable cardboard boxes;
Our team helps you with tips that will turn you into a top host within minutes.
The company Jezeršek Gostinstvo can look back at more than 35 years of culinary tradition. Throughout this time, we’ve gathered invaluable experience in food preparation as well as in organising various events, from private celebrations to business meetings. We are known as a reliable partner providing culinary solutions and fine-dining experiences tailored to customers’ wishes. If a client needs additional catering services, such as professional help with the preparation and service, glass drinkware, cutlery or porcelain plates, our staff will be more than happy to help out. In such cases, however, we can already talk about a classic catering service that cannot be replaced by e-catering.
One of the main goals of Jezeršek Gostinstvo is to set new culinary trends and thus always work on exciting new food projects. Additionally, we aim to develop advanced and sustainable food systems and solutions. Therefore, we are convinced that our e-catering service is the right answer to the current global situation while also representing a great business opportunity for our company as well as a creative new culinary solution.
How did your clients and partners react to your new e-commerce platform?
As a fresh new concept, Jezeršek e-catering has generated a lot of positive buzz along our business partners as well as among those customers who appreciate our top-level service. However, people don’t only praise our creative culinary idea as they are also excited by a user-friendly ordering experience, our professionalism and customer care as well as the food quality. Many online visitors were also impressed by the food presentation, which has to do with the fact that we’ve shot all the photos for the new page in-house.
And last but not least: how satisfied were you with our work and the final product?
We decided to develop our Jezeršek e-commerce platform with the help of OptiWeb as you were open to our wishes, enabling us to combine your product with the advanced logistics solutions provided by Omni Opti. Optimising our distribution system has made our own delivery service faster, more efficiently organised and eco-friendly, thus bringing us closer to our goal of maintaining the highest level of service along with the best products. Together we’ve made things work.
Jezeršek Gostinstvo showcases how even unexpected challenges and obstacles, such as the outbreak of COVID-19, can be turned into exciting new business opportunities. And what is more, their solution is a living example that you don’t need months of work to bring an idea to life.
If you also happen to have an idea and need someone to help you turn it into reality, we’reonly a click away. :)
Vsak dan se naučim kaj novega: nove skrivnosti na področju vsebinskega marketinga in spletne analitike, zanimivih razširitev in orodij. Kot strokovnjakinja za spletni marketing skrbim za dobro delujoče AdWords in Facebook kampanje, z vami pa delim razmišljanja o različnih vidikih našega dela.
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