In my line of work, I often come across clients who are faced with this dilemma. Is it better to hire an agency or employ someone who will be in charge of marketing, increasing income, the entire digital advertising and the company’s online presentation? There is a lot of “superstars” on the market who believe they know it all, but to find someone who truly masters the entire digital specter and also has time to run the campaigns, test different ads, and so on is a true miracle.