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In an era where companies increasingly rely on digital sales channels, the quality of product data has become a key factor for success. Partners expect accurate, consistently structured, and comparable information—whether they are buying a product online,

This time, we reveal how you can improve user experience and consequently increase your sales by using an open-source PIM system. Check 5 key advantages of implementing PIM systems in your business.

In this tutorial we’ll show you a way to use the process manager bundle in Pimcore to handle requests from the frontend that you want to run asynchronously in the backend, separately from the frontend request.

In today’s digitally-driven landscape, ensuring seamless communication between various systems is vital. Whether you’re running an online store, managing inventory, or handling customer relations, the synchronization of data across platforms can greatly i

The system PIM (Product Information Management) offers an efficient collection, enrichment, management and distribution of a large number of product data. It collects its information from different sources (ERP, Excel sheets, directly from suppliers) and

The decision to separate the marketing department is based on my vision for Optiweb and my view of the market and the digital industry as a whole. My strategy is focused on where I currently see the most potential for growth – in development. At the same

Cookies, these small bits of data, have gone from being a convenience to a controversy in recent years, mostly because of privacy concerns. If you’re wondering why we don’t just stop using them, the answer is simple: they play a crucial role in the funct

I believe that in Google advertising, impressions are like compliments from your mother about your professional achievements: they’re certainly nice to hear, but they don’t carry the same weight as praise from your boss.

Apache Kafka is an open-source, distributed event streaming platform used by thousands of companies for high-performance data pipelines, streaming analytics, data integration and mission-critical applications.

Digital transformation is the key to staying competitive in the fast-growing world of online sales. The biggest challenges companies face are often related to resistance to change, high costs and a lack of relevant skills.

The main objective of the project was to optimize workflows and remove bottlenecks in data enrichment processes.

When we talk about limited accessibility, we often think of limitations of a medical nature, for example hearing, vision or speech problems. But there are many more reasons for inaccessibility.