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5 Steps to Successfully Monitor a Website’s Goals
Why is it so vital to never plan a website redesign without first thinking about our business goals and the way we will measure our online success? Why doesn't basic analytics data hit the mark and how to jump on the metrics and conversions bandwagon before it's too late? In this article, Helena and Bojana show us how Benjamin Franklin's famous saying "If you fail to plan, you are planning to fail" is relevant in the world of digital marketing, making sure you always prepare well for your online endeavours. :)
Read the articleBlack Friday in a New Era of Online Shopping – What to Expect?
Is Black Friday still the greatest shopping holiday around or has the pandemic taken away its imporance in the ecommerce world? Is it still worth investing in a strong BM strategy to boost the overall autumn sales? Let's delve into some analytics data from the last 18 months and take a look at whether Black Friday has a future in the post-pandemic world. We'll also show you how we prepare for the autumn peak and make sure our clients win big in this shopping fever!
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