Before / After
Without our strategy on the left / With our strategy on the right
Since the main focus was on content, we mostly set our campaigns on post engagement. When advertising promotions, link clicks were also used, and for videos, we used video views, which are the cheapest among the three. These campaigns may seem simple, but they helped us generate a lot of purchases since the followers were offered something with additional value in an unobtrusive way.
With the help of custom audiences we targeted people who already viewed our videos, searched for specific topics on Iglu šport’s website or were generally active on Facebook and Instagram and then we found their lookalikes. When we wanted to show different products from the same category, we also used carousel ads.
On our first meeting with the Optiweb team we felt that, together, we can make a truly successful story. We took an integrated approach towards our online presence and we came up with a clear strategy for our social media and the redesign of our online store.
Head of sales promotion
Time for Facebook and Instagram advertising?
Has Facebook failed to bring you any purchases for quite too long now? Are you devoid of ideas for new content and wish to stand out from the sea of colorful ads?
Then it’s high time we plan your new digital strategy!
The team behind the project
A good team is what makes a project great. These were the guys who planned and visualized the entire page, who wrote the code when they should already be sleeping and who strategically targeted the desired customers.