Inotherm
Online Configurator Overhaul
In a bit more than three decades, the Slovenian entrance door specialist Inotherm went from a small family business to the biggest manufacturer of aluminium entrance doors in Europe.

Project “Quick summary”
On a yearly basis, 350 employees produce more than 40.000 doors, of which 93% are sold outside Slovenia, especially on the highly competitive German market. The complete manufacturing process takes place in the company’s high-tech production facilities in Ribnica, Slovenia. What is more, this is also the birthplace of numerous innovations that put Inotherm at the forefront of modern entrance door development.
...are services we deployed
Numbers Speak Louder than Words …
SLOVENE VERSION
- 27.6% more configurations – only one month after launch
- Visitors spend 130% more time configuring their dream door (almost 2 minutes)
- More than 30% higher engagement rate
GERMAN VERSION
- 61,1 more configurations – only one month after launch
- Visitors spend 74,6% more time configuring their dream door (almost 2 minutes and 38 seconds)
- More than 30% higher engagement rate on all devices (+56,6% for the desktop versions)
Results
rise in the number of configurations
longer time on page
higher engagement rate

Optiweb has been our integrated digital partner for several years and I'm delighted that, working hand in hand, we have reached another milestone in strengthening Inotherm's online presence. The impact of a configurator with technical and design upgrades has been felt quickly in the company, in terms of both improved business results and positive feedback from our many partners at home and abroad. We're also satisfied with the implementation process, as the project was managed by a well-coordinated team that listened to our wishes and implemented them as much as possible.