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Špela Jakulin

Digital Marketing Specialist

My story

I’ve always been interested in various fields, which is why I went to a secondary school with a focus on arts, followed by the study of Industrial Design at the Academy of Fine Arts and Design in Ljubljana. This was perfect for me as it allowed me to learn about drawing techniques, graphic design and architecture as well as marketing, ergonomics and some engineering. After graduating, I gathered knowledge through various courses, which enabled me to explore multiple aspects of digital marketing. As I fell in love with this field, I applied for the Let’s Boost Internship at Optiweb, further honing my skills and even becoming a full time team member.

“And, when you want something, all the universe conspires in helping you to achieve it.” - Paulo Coelho

Fun facts

#1During my longest hike in a single day (for now), I covered 64 km.
#2In primary school I really wanted to become a fashion designer. This is why my mother taught me to use a sewing machine. Today, this skill comes in handy when I need to reupholster old furniture.

They asked me …

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How do you apply your industrial design skills to your work in digital marketing?

Just like digital marketing, designing products also requires thorough market research – among other things, of course. You need to know your competition and your end user. And when working on a strategy, I can put my creative skills to use.

What do you like most about Optiweb?

Positive energy, a great mindset and the team spirit that sucks you in immediately. We help and support each other to achieve our goals – something I’ve never experienced in such capacity.

What do you do in your spare time?

I like to be active and use almost every weekend to hike a new mountain. I also like long walks and cycling. My trips are usually full of spontaneous activities such as looking for beautiful hidden spots.

Which dish and which drink would you choose if you had to only eat this one dish and drink this one drink for the rest of your life?

Tough question. Maybe kombucha and homemade pizza or pasta.

Let’s start a project