Nataša Ravnikar

Head of Marketing & SEO

My story

After completing foreign languages studies, I was looking for a new challenge for my dynamic character. The first step towards a new career path came unexpectedly with my own recipe blog, called Pekoholik (“Bake-o-holic”). The incredible reactions made it clear that the digital world suited me. The diversity of online marketing perfectly combines my enthusiasm for the ever-changing digital environment, social networks and psychology with my desire for continuous learning.

“Ambition is the path to success. Persistence is the vehicle you arrive in.” – Bill Bradley

Fun facts

#1In my free time I lift heavy things. :) I can deadlift 100kg.
#2When I was a child, I sang with Helena Blagne in a TV show Zoom, hosted by Mario Galunič.

They asked me …

What are the advantages of working at Optiweb?

A positive working climate, excellent working conditions, bright office space, a kitchen that’s always stocked, company breakfast. But the most important thing is our relaxed and hard-working team that always motivates me; they’re the reason I love going to work and they are why I always want to do better.

What do you do when you have half an hour of free time?

I like to spend my time actively and in nature. At home, I bake deserts or read educational online articles; I usually multitask and do both at the same time. While waiting for the oven to do its job, I almost always browse the web in search of new ideas for my blog, work, photography, upcoming trips etc.

In your opinion, what are the advantages of Pay-Per-Click (PPC) advertising?

Pay-Per-Click advertising (Google AdWords and Facebook advertising) is convenient for both larger and smaller companies that want to optimise their advertising budget. The main advantage of this type of advertising is that it’s performance based; that means that the purchaser only pays if someone actually clicks on their ad. The other great thing is that you can choose to show ads to a specific target audience. New companies that are just establishing themselves in the digital world can benefit from them if they don’t have enough organic traffic, while established companies can use Pay-Per-Click advertising as an accompaniment to their organic visit.

What are the things you can’t live without?

I can’t live without adventure. I love road trips and I regularly travel across the pond. I’m especially fond of California. When at home, I make sure that something’s always going on despite all the obligations: I take short trips, take photographs or create in the kitchen. It would also be hard to manage without frozen yogurt and peanut butter. :)

Let’s start a project